Hi there. I’m Seymour. I’m an engineer by training and an analytics leader by profession. I help executives use data to understand their customers, optimize their operations and improve service levels. I have a track record of collaborating
with IT teams to build warehouses of data that fuel growth.
In my early career I worked as both a structural engineer in the architecture profession and a mechanical engineer in the commercial satellite industry. As a
business leader I’ve developed project finance models in the wind power industry, held P&L responsibility for retail communications services, led the FP&A activities for
billions of dollars of travel and leisure businesses and built commercial analytics teams that drove insights and value.
I’m also a lifelong competitive swimmer, language student and traveler. I'm an urbanist and an advocate for northeast Los Angeles and the LA River.
When the pandemic hit and all city pools in Los Angeles closed, I found myself biking around my neighborhood for exercise. This meant trips back and forth along the LA River and up into the surrounding hills and communities. All of this time with my own thoughts led to the following explorations with data.
A simple story map to understand the players.
Photo by Austin Laser on Unsplash
Let's look at some of the factors that enable success.
Photo by buildinganadu.com
Extracting and combining the data can be half the battle.
Less of a resume and more of a story about what's motivated my choices, and excited me along the way. A more traditional resume can be found on my LinkedIn profile at the bottom of this page.
I found my way into the cruise industry as an opportunity to apply all of my previous knowledge to a consumer facing business. I started out as the manager of a P&L. This ultimately led to working with consumer data. I grew into the Director of Strategic Analysis and Marketing for a wide assortment of businesses (casinos, retail boutiques, spas, excursions, etc.) onboard the Princess Cruises brand. Ultimately I oversaw a group of nine analysts in two locations and supported three major cruise brands.
Participating in a GE rotational program was one of the best post-MBA jobs for which I could have asked. The fact that I was able to participate in a program that was focused on renewable energy made it even more worthwhile. This experience taught me project finance, contract negotiation, how to manage business risk and work internationally.
After having spent a decade studying and practicing engineering, I developed a curiosity in the larger forces that made big engineering projects possible - market demand, financial return, human ambition. I decided to go to business school to explore those curiosities.
From a very young age I've always had an interest in structure. Architectural structures are more than just beautiful. They create space, which in turns creates community. We combine structure with electro-mechanical systems to create environments that bring people together, both physically and intellectually. A keen interest in these concepts drove my early choices, earning both mechanical and civil (structural) engineering degrees, working for one of the world's foremost architectural engineering firms (Arup) and then building communications satellites (Hughes Space & Communications).
